A useful creative starts before generation
Choose the audience, message and intended action before requesting a visual. Bring a product reference when the product itself needs to be accurate. Specify what may change—such as the scene—and what must remain fixed, such as packaging text or a logo.
Studio includes Poster Studio, Carousel Studio, AI Photoshoot and Image Enhancer. The exact tools, output settings and credit requirements available to you should be checked in the product.
Choose the format for the job
| Format | Useful for | Inspect closely |
|---|---|---|
| Single visual | One message or offer | Legibility, focal point, crop and terms |
| Carousel | A sequence, explanation or comparison | Slide order, repeated context and final action |
| Product scene | Showing an item in context | Shape, label, color and plausible scale |
| Short video | Demonstrating movement or a sequence | Continuity, text, audio rights and factual accuracy |
A review pass that catches more than typos
- Compare the output with the source product image and approved brief.
- Read the caption separately from the image: each should make sense.
- Check small text at an actual phone size, including any offer conditions.
- Confirm usage rights for uploaded images, logos, references and audio.
- Inspect the downloaded file, not only the generation preview.
Use variations to learn, not to make unsupported claims
Create alternatives around a single decision, such as the opening question or visual composition. Name the difference and choose a relevant outcome before publishing. Avoid treating an AI prediction as observed performance.
For slide-based work, the carousel planning guide includes a complete sample structure. For physical products, use the product photoshoot brief to separate creative freedom from factual constraints.
A tool for the kind of creative you need
| Need | Explore |
|---|---|
| An original marketing image | AI Image Generator |
| A repeatable post format | Creative Templates |
| A product in a new scene | AI Photoshoot |
| A sequence of explanations | Carousel Studio |
| A video preview image | Thumbnail Studio |
| A moving product concept | Video Ads |
| An existing image improved | Image Enhancer |
Create independently or work from a campaign
A single thumbnail or product visual does not need a full campaign setup. Studio supports independent creative work, with brand context available when it is useful. A broader campaign can connect several of those outputs to one audience, message and review process.
For a launch, you might use a product scene to introduce the item, a carousel to explain the choice and a short video to show a visual detail. Give each format a different job. Repeating the same message in three formats is only useful when each version helps the audience in its own context.